SRAM pART Project - Vello Village

Rat Race by Nicola Prinsen

The SRAM pART Project concept is simple: each selected artist receives 100 high-performance SRAM bike components. Artists then sculpt, mold, paint, create, and destroy to their hearts content. The resulting art is auctioned off to the highest bidder with all proceeds going to World Bicycle Relief. The first pART project auction in November, 2011 proved to be a huge success, raising nearly $100,000. June 2012 marks the return of the popular bike-art auction with SRAM pART Project  – Velo Village.

Salt Spring Island is the site of this year’s Velo Village. As an official Velo-City 2012 Global pre-conference event, Velo Village will see Salt Spring Island transform into a “bicycle-heaven-on-earth” and a celebration of rural cycling. Renowned for its natural beauty and ecological diversity, Salt Spring Island provides the ideal backdrop for a forum on the dialogue between urban and rural cyclists. The main conference entitled “Cycling and Rural Mobility” will focus on strategies for bridging the gap between urban and rural cyclists and the unique solutions they implement in the planning of bike-friendly communities.

Cycle One
by Janis Woode

Stool-a-cycle "a place to sit for that after ride beer"
by Luke Hart-Weller

The pART Project – Salt Spring collection runs the artistic gamut; from the half stool, half sculpture Stool-a-cycle “a place to sit for that after ride beer”, to the esoteric Cycle One resembling an abstract telescope, there is sure to be something that will speak to the inner artist inside of you.
Don’t miss your chance to own an incredible piece of bike-art history. Bid today and join us on our mission of changing lives, one bike at a time.

Browse the Art or visit the SRAM pART Project Velo Village site to participate in the auction. Online bidding closes on June 24th @ 5:00pm.