Mahalo to some of our most dedicated customers! When we gave something to Zipp customers, they gave generously to World Bicycle Relief.
As a thank you to some of our most dedicated customers, Zipp gave away limited edition Kona decals to anyone racing Zipp wheels at this month’s Ironmanå¨ World Championships. Zipp users could pick from 404- or 808-sized special Kona decals at the SRAM-Bike Works retail store on Ali’I Drive in the days before the October 10 race. As part of our You Earned Them. Now Share the Love decal promotion, athletes could then post photos of their new decals for a chance to win Zipp prizes.
As a bonus, SRAM sales reps Sonja Johnson and Kevin Hoard offered to remove old decals and install the Kona decals to any athlete who made a $50 donation to World Bicycle Relief. Athletes logged onto the Kevco Sales WBR Fundraising page and made their donations directly. The decal-installation program was a huge success – in fact, it was limited only by the lengthy process of removing the old decals. The hardworking sales reps re-decaled more than 50 wheels over three days. In the end, the effort raised $1,425 for World Bicycle Relief along with countless opportunities to raise awareness about how World Bicycle Relief mobilizes people through The Power of Bicycles. After all, peeling stickers is a great conversation starter!