World Bicycle Relief Founder Addresses Global Industry Leaders at Thomson Reuters Elite


September 27, CHICAGO, IL: On September 27th, FK Day, Co-Founder of leading bicycle component manufacturer SRAM Corporation and Co-Founder of World Bicycle Relief, will give the keynote address at Thomson Reuters’ VANTAGE EMEA Regional Conference in London. Day’s speech will highlight how SRAM and World Bicycle Relief have leveraged innovation, customer feedback and partnerships to build the world’s second largest bicycle component company and a global non-profit mobilizing millions of people who have limited transportation options. Whether for a competitor in the Tour de France or a young girl in Zambia traveling to school, creative solutions are needed to help people overcome obstacles and achieve their goals.

With well over 25 years of experience in the bicycle industry and ten years in philanthropy and social enterprise, Day has learned that listening to your end users is critical to creating successful impact.

“What we’ve discovered over the past ten years is that the single most important factor in the success of World Bicycle Relief is engaging directly and frequently with our end users. We have a saying at World Bicycle Relief, ‘All answers are found in the field.’ We continually measure, evaluate and seek feedback, then filter that information back to our engineers, suppliers and partners who use it as a springboard for innovation,” says Day.

In rural developing areas where the terrain is challenging and there are very few transportation options, distance is a barrier that prevents entrepreneurs from accessing markets, children from attending school and patients from receiving health care. A sturdy, reliable bicycle can change all of that. Compared to walking, bicycles are able to reduce commute times by up to 75%. With the time saved by riding a bike, people are accomplishing much more. Entrepreneurs increase their productivity and profits. Students increase attendance by over 25% and academic performance by over 55%. And, healthcare workers visit 40% more patients per day.

“We are very excited to be launching this partnership and proud to be affiliated with such a worthwhile effort.  World Bicycle Relief’s mission of global empowerment truly resonates with our employees who selected World Bicycle Relief from a field of other well-respected organizations to support over the next 12-18 months,” says Patrick Hurley, Vice President of Customer Advocacy at Thomson Reuters ELITE.

Using bike industry research and testing labs on four continents, World Bicycle Relief designs high quality, sturdy bicycles that meet the end user’s specific needs- providing a powerful transportation tool previously unavailable to individuals living in rural developing areas. With access to reliable, high-quality transportation, individuals and communities in Africa, South East Asia and South America are dramatically improving their lives.

Partnerships are essential to World Bicycle Relief’s success. Corporate, Government, NGO and individual partners provide the ability to scale proven programming and to make an even greater impact for the individuals served. With this type of collaboration, World Bicycle Relief is able to deliver programs of excellence into multiple countries targeting the roots of poverty through education, healthcare and economic development.

With rigorous data and analysis supporting the efficacy of bicycles to effectively fight poverty, World Bicycle Relief is poised to scale its programming. Globally, high-quality bicycles have the power to lift hundreds of millions of people out of extreme poverty and into shared prosperity.


About World Bicycle Relief:

Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing specially designed, high-quality bicycles through philanthropic and social enterprise programs. These purpose designed bicycles are built to withstand the challenging terrain and conditions in rural, developing areas. Entrepreneurs use the bicycles to increase productivity and profits. Students attend class more regularly and their academic performances improve. And, health care workers visit more patients in less time, providing better, more consistent care. World Bicycle Relief also promotes local economies and long-term sustainability by assembling bicycles locally and training field mechanics to service the bicycles. To date, World Bicycle Relief has delivered over 300,000 bicycles and trained over 1,200 field mechanics in Africa, Southeast Asia and South America. World Bicycle Relief is a registered nonprofit in USA, Canada, U.K. and Germany, and has assembly facilities in Kenya, Zambia, Zimbabwe, Malawi, South Africa and Angola.

For more information, please visit: Follow us @PowerOfBicycles and Like us at


About Thomson Reuters Elite:

Thomson Reuters Elite, a division of Thomson Reuters, is the leading global provider of an end-to-end enterprise business management solution, which allows law firms and professional services organizations to run all operational aspects of their firms, including business development, risk management, client and matter management, and financial management. For more information, visit Elite.


About SRAM:

SRAM® is a global manufacturer of high-end bicycle components founded in Chicago, Illinois in September of 1987 with the invention of Grip Shift®. SRAM has focused on building its organic product development capability through road, urban and mountain, but also has completed strategic acquisitions focused on amplifying this capability. SRAM has acquired Sachs Bicycle Components, RockShox®, Avid®, Truvativ® Zipp® and Quarq® power. SRAM is the second largest manufacturer of bicycle components in the world. With 3500+ employees, and offices and manufacturing in 15 countries, SRAM is a world-class leader in performance bike parts.


World Bicycle Relief Media Contact:

Brooke Slezak
Mobile: 917.689.6024

Tags: #


Give the Power of Bicycles

Select Your Currency:
× Fundraise

Start Your Fundraiser

Where Are You?:

Schenke Mit Einem FAHRRAD Zukunft

WÄHLE Deine Währung: