World Bicycle Relief and Zwift to Host World’s Largest Virtual Bicycle Ride

Riders from more than 100 countries expected to join
3rd annual Ride On for World Bicycle Relief on Dec. 2, 2017

Chicago, IL – The third annual “Ride On for World Bicycle Relief” will kick off at 12 a.m. PST on Saturday, Dec. 2, 2017, with participants from more than 100 countries expected to join the online cycling world of Zwift, making it the world’s biggest virtual bike ride to date. Following record-high participation in 2016, the 24-hour event aims to draw at least 35,000 riders and raise $250,000 this year. All funds raised will benefit global nonprofit World Bicycle Relief and provide bicycles for students, healthcare workers and entrepreneurs across Africa.

“The ‘Zwiftathon’ unites World Bicycle Relief supporters from across the world in one 24-hour period and enables them to make a huge impact on the mission to mobilize people with The Power of Bicycles®,” said World Bicycle Relief Development Director Katie Bolling. “We appreciate the support from Trek, Zwift, SRAM, Wahoo Fitness, InGamba, Osmo Nutrition, Giordana, CycleOps and all the leaders and athletes at Specialized, Trek, Canyon, Giant and Cannondale who are supporting this event.”

Participants will ride alongside some of the world’s top cyclists, including Jens Voigt, Laurens ten Dam, Lawson Craddock, Mirinda Carfrae, Andy Hampsten, Anna van der Breggen, and several athletes from the Trek-Segafredo team and the women’s Canyon/SRAM team – with several other big names to come. Together, riders will work to reach 1 million total miles over the 24-hour period and unlock a special $40,000 donation from Trek Bicycles. Registered riders who fund raise will also be eligible to win a variety of prizes, including a Stinner/Zwift bike from SRAM and an InGamba trip to Tuscany, during the Ride On for World Bicycle Relief.

“Trek is thrilled to support Ride On for World Bicycle Relief for the third year in a row,” said Adam Kostichka, Trek Bicycle advocacy manager. “Not only do we have several Trek athletes participating, but we’re hoping to encourage every rider to push hard and log as many miles as they can to help us get to our ultimate goal of 1 million total miles in the 24-hour period.”

There is no fee to register for the event, but each rider is encouraged to raise at least $294 – the cost of providing two bicycles for WBR’s programs in Africa. During the 24-hour ride, participants will be visible throughout Zwift in a World Bicycle Relief kit while riding on the organization’s signature Buffalo Bicycle – the purpose-built, specially designed bicycle that the organization distributes in rural developing areas around the world, where distance is a barrier to education, healthcare and entrepreneurial opportunities.

“Let’s all come together and show our support for The Power of Bicycles,” said Jens Voigt, who created his own personal fundraising page to encourage fans to donate. To help Jens reach his goal and support World Bicycle Relief, visit: give.worldbicyclerelief.org/jensforwbr.

Join Zwift, World Bicycle Relief, Trek Bicycle and the greater cycling community around the world on Dec. 2 as we collectively celebrate The Power of Bicycles® and support the work of World Bicycle Relief.

To learn more about the Ride On for World Bicycle Relief and register, go to: worldbicyclerelief.org/en/event/ride-world-bicycle-relief/.

To help spread the word about this exciting event use our social toolkit here: https://thesocialpresskit.com/ride-on-with-zwift

About Zwift
Zwift is the premier digital cycling destination where people from around the globe can ride their bikes in an immersive, life-like interactive experience all in real time. zwift.com

About World Bicycle Relief
Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing specially designed, high-quality bicycles through philanthropic and social enterprise programs. These purpose designed bicycles are built to withstand the challenging terrain and conditions in rural, developing areas. Entrepreneurs use the bicycles to increase productivity and profits. Students attend class more regularly and their academic performances improve. And, health care workers visit more patients in less time, providing better, more consistent care. World Bicycle Relief also promotes local economies and long-term sustainability by assembling bicycles locally and training field mechanics to service the bicycles. To date, World Bicycle Relief has delivered more than 370,000 bicycles and trained over 1,800 field mechanics in Africa, Southeast Asia and South America. World Bicycle Relief is a registered nonprofit in USA, Canada, U.K., Germany and Australia, and has assembly facilities in Kenya, Zambia, Zimbabwe, Malawi, South Africa and Angola.

For more information, please visit: worldbicyclerelief.org

Follow us:
Twitter @PowerOfBicycles
Facebook: facebook.com/worldbicyclerelief
Instagram: @WorldBicycleRelief
Media contact:

Katrina Younce
Mile 44 for World Bicycle Relief
kyounce@milefortyfour.com

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