World Federation of the Sporting Goods Industry (WFSGI) Joins in Supporting WBR

The World Federation of the Sporting Goods Industry (WFSGI) becomes a proud supporter of the World Bicycle Relief (WBR) to strengthen their advocacy work and capacity building.

WBR mobilizes people through The Power of Bicycles. Simple, environmentally friendly transportation increases social mobility: access to education, healthcare and livelihoods. While the bicycles themselves help individuals conquer distance and increase their carrying capacity, WBR has also created new economic opportunities by training field mechanics and employing bike assemblers to support their local programs. In 2017, the organisation was awarded the prestigious Bertha-and-Carl-Benz-Prize for their significant impact on mobility.

WFSGI Bicycle Committee Chairman Jeroen Snijders Blok welcomes the collaboration: “The endorsement shows the positive impact bicycles can have. It lies at the heart of our industry to seize that power and raise awareness.”

“We envision a world where distance is no longer a barrier to independence and livelihood. Through the industry powerhouse of WFSGI we can benefit from a strong network to scale up our programs,” states Dave Neiswander, President, WBR.

WFSGI unites the global bicycle industry under its umbrella. President and CEO Robbert de Kock explains: “As part of our objectives we ‘foster and encourage the participation of citizens of all countries in healthy sporting activities’ (by-laws article 2.8) and ‘help create a better world through sport’ (by-laws article 2.9). WBR creates these opportunities in several different ways through cycling.”

About World Bicycle Relief

Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing specially designed, high-quality bicycles through philanthropic and social enterprise programs. These purpose-designed bicycles are built to withstand the challenging terrain and conditions in rural, developing areas. Entrepreneurs use the bicycles to increase productivity and profits. Students attend class more regularly and their academic performances improve. And, health care workers visit more patients in less time, providing better, more consistent care. World Bicycle Relief also promotes local economies and long-term sustainability by assembling bicycles locally and training field mechanics to service the bicycles. To date, World Bicycle Relief has delivered over 375,000 bicycles and trained over 1,800 field mechanics in Africa, Southeast Asia and South America. World Bicycle Relief is a registered nonprofit in USA, Canada, U.K., Germany and Australia, and has assembly facilities in Kenya, Zambia, Zimbabwe, Malawi, and Angola.

Download the logo here.

For more information, please visit: http://worldbicyclerelief.org Follow us @PowerOfBicycles and Like us at facebook.com/worldbicyclerelief

Contact: Kristina Jasiunaite, Mail: kjasiunaite@worldbicyclerelief.org

About the World Federation of the Sporting Goods Industry – WFSGI

The WFSGI is the world authoritative body for the sports industry officially recognized by the International Olympic Committee (IOC) as the industry representative within the Olympic Family. The WFSGI is an independent association with no objective of economic character for its own gain and formed by sports and sports-inspired leisure brands, manufacturers, suppliers, retailers, national/regional federations, industry and trade associations and all sporting goods industry related businesses. Our purpose is to represent and inspire the industry, to invest in innovation, promote physical activity, support free and fair trade and do business in an ethical and sustainable way. As part of our mission, we facilitate communication and cooperation to enhance competitiveness and innovation. We seek to positively influence the way our products are manufactured, with a focus on people involved in the manufacturing and the environment. Our members are steering the direction of the industry. The future of the sporting goods industry begins with the professional networks that we support.

For more information, please visit: www.wfsgi.org Follow us on @WFSGI, LinkedIn, Facebook and Instagram

Contact: Stefanie Burkert, Mail: sburkert@wfsgi.org

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