WBR, Zwift Seek to Make Biggest Impact Yet in Ride On for World Bicycle Relief

Jens Voigt, Laurens Ten Dam, Lawson Craddock and members of Trek-Segafredo join riders over new week-long format to support fundraising goal of $250,000

From Nov. 26 to Dec. 1, thousands of cyclists from more than 100 countries will unite for the fourth annual “Ride On for World Bicycle Relief” virtual charity ride as part of Zwift’s month-long Ride with Reason campaign. Traditionally a 24-hour event, this year’s ride will take on a new seven-day format and will challenge participants to make their biggest impact yet. Funds raised will provide life-changing bicycles to students in rural Africa, who often walk 10 km each day in order to get to school.

WBR and Zwift will encourage participants to do a 50 km ride, the same distance many students walk each week, and donate a minimum of $10. The Ride goal is $250,000, an amount that would empower more than 1,700 students.

Registration is free, with options and incentives for fundraising and donations. Top fundraisers will have a choice from a variety of prizes from our event sponsors which include: a CycleOps H2 Smart Trainer, CycleOps M2 Smart Trainer, 2018 Limited Edition Zwift Kits from Cuore inGamba Cycling Trip to Tuscany, SRAM eTap Set, Zipp Wheels, a Saris Superclamp 2-Bike Rack and more.

Long-time partner Trek will also match donations up to $40,000. Other supporting partners include CycleOps, SRAM, Cuore, inGamba and GU.

“With no registration costs, we are removing the barriers so that anyone can get involved,” says WBR CEO Dave Neiswander. “We encourage people to come out, ride, donate, fundraise, and join this incredible community to give hundreds of students the gift of mobility and help them change the trajectory of their lives.”

Throughout the week, participants will get to ride alongside pro-cycling legend Jens Voigt who will be joined by additional athletes including Laurens ten Dam, Lawson Craddock, members of the Trek-Segafredo team and others.

“We are thrilled to continue our partnership with Ride On for World Bicycle Relief for the fourth straight year and get some of our athletes involved,” said Adam Kostichka, Trek Bicycle Advocacy Manager. “We are very proud to support WBR and the amazing work that they are doing. We hope to see even more people come out over seven days to help reach the ultimate goal.”

During the week-long ride, participants will be visible throughout Zwift in a World Bicycle Relief kit while riding on the organization’s signature Buffalo Bicycle – the world’s sturdiest bicycle, specially designed for the rough terrain of rural Africa. Riders will also have the opportunity to purchase this limited edition 2018 kit “in real life,” which will be produced by CUORE of Switzerland.

Registration is now open online and will remain open throughout the event.

Join Zwift, World Bicycle Relief, Trek Bicycles and the greater cycling community around the world to collectively celebrate The Power of Bicycles® and empower hundreds of students to reach their dreams.

To learn more about the Ride On for World Bicycle Relief and register, go to: https://give.worldbicyclerelief.org/campaign/2018-ride-on-for-wbr-p-b-zwift/c206205

About Zwift:
Zwift is the premier digital cycling destination where people from around the globe can ride their bikes in an immersive, life-like interactive experience all in real time.

About World Bicycle Relief
Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing specially designed, high quality bicycles through philanthropic and social enterprise programs. These purpose designed bicycles are built to withstand the challenging terrain and conditions in rural, developing areas. Entrepreneurs use the bicycles to increase productivity and profits. Students attend class more regularly and their academic performances improve. And, health care workers visit more patients in less time, providing better, more consistent care. World Bicycle Relief also promotes local economies and long-term sustainability by assembling bicycles locally and training field mechanics to service the bicycles. To date, World Bicycle Relief has delivered over 420,000 bicycles and trained over 1,800 field mechanics in Africa, Southeast Asia and South America. World Bicycle Relief is a registered nonprofit in USA, Canada, U.K., Germany and Australia, and has assembly facilities in Kenya, Zambia, Zimbabwe, Malawi, South Africa and Angola.

For more information, please visit: http://worldbicyclerelief.org

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