The Pinarello Prince World Tour is a global contest that calls cyclists to ride 40,000 km – i.e. the circumference of the Earth – in a digital relay. Each cyclist has to take part in a team and can then start cycling anywhere in the world. The kms covered individually are summed up by a web platform to generate an aggregate data. Every team has the same goal: cycling whenever they can to complete as much kms as possible.
Pinarello decided to convert this huge amount of kilometers into something useful. If participants complete 400,000 km, the brand will donate 40 WBR Buffalo bicycles to support people who live in countries where distance is a daily challenge.
So, simply by taking part in the contest, you will have the opportunity to donate and mobilize students, healthcare workers and entrepreneurs.